Irrespective of the nature of your business, a website, in today’s times, is absolutely essential. Apart from being one of the many points-of-contact for customers to touch base, your site is a virtual display of your products and services, and the easiest, most cost-effective means to capture customers.
It is also a representation of your brand and its values, and goes a long way in further reinforcing brand recall. Nothing speaks about a brand as strongly as Graphic Design does, be it using brand-appropriate colours, artwork, text, and visual arts. Similarly, composing these elements in a way that emphasises your brand identity and promotes a positive perception plays a vital role in generating a favourable customer response and giving your customer a satisfying experience when they visit your websites.
A well-designed, stunning website which delights the user is a sure-shot means for retaining customers! If you don’t have a website, now would be a good time to get one.
If you already have a website, a revaluation of whether it matches customer expectations could altogether breathe a new life into your business!
It’s never been easier to create a do it yourself website.
Creates a Strong First Impression
Better Google Rankings
Minimize your Bounce Rate
The initial stage where the designer and client meet to deeply understand the user’s problems and define the shared goals. Questions that come into play are.
After carefully identifying and discovering goals, you must then define the scope. A difficult thing to do at first — many ideas will seem interesting — but necessary to open a dialogue on what’s important to the project. This also helps you build a timeline.
Now the designing begins! This part is where the designer begins to brainstorm, building sketches, mood boards, wireframes, etc. with the goals and scope in mind. The designer generates some rough designs from early feedback from the client.
Finally, the coding begins. The developer recreates the wireframes as conceived in step 4. Motion and styling become the nitty-gritty, with the designer adding UI changes and critiques on functionality.
Now it’s time to test the waters. Prototypes are used to conduct user research. Some questions to consider are.
When all feedback has been received and processed, you can iterate on the design and construction. This is also a good time to check for bugs in the code that created unintended experiences for the user.
It’s finally time to launch the new website. It’s an exciting time but still requires proper planning, so don’t break out the champagne just yet. Your project timeline from step 2 should indicate when the launch day will arrive. With all stakeholders involved.
When everyone is aligned, click deploy and send her into the stratosphere! Make time to celebrate this milestone; everyone has worked hard for this moment.
There’s still more work to be done — the launch doesn’t mean the process is over!
Even after launch, the process continues. First, you may need to address any additional bugs or unexpected behavior now that your site is live. Second, the needs of your users will change over time, as will best practices in web design. Creating a roadmap of the potential future states of your website will help keep your company ahead of the curve.