Staying ‘front of mind’ with customers
The smart phone revolution has thrown open a world of opportunity wherein the user is no longer compelled to use a computer. Be it the tablet, or the mobile smart phone, mobile applications are increasingly becoming the go-to for most business needs given their exceptional reach and feasibility, as well as ease of use and access.
With millions of apps in the market, how do you create that edge of distinction? How do you engage your customers effectively over the innumerable other options they have?
The key is a healthy mix of understanding user needs, the device they are using, ease of operations, and aesthetics! Developers at USense can help design the perfect mobile apps for the Android, IOS or Windows platforms, with proven expertise to translate a user into a monetised customer.
Undoubtedly, with maximum number of users, Google’s Android platform is the undisputed market leader. This position of leadership is also an excellent scope for Android apps to try and capitalise market shares, mostly due to a multitude of ill-designed apps floating around the market. A well-design, functional app will garner users, providing a huge scope for businesses to convert them into customers
The second most popular mobile platform, IOS apps are particularly important as a large percentage of users are high-net-worth. The emphasis on aesthetics and impeccable functionality is unparalleled, as most apps on the IOS market adhere to a rather high benchmark.
Extensive mobile app development means there are apps to cover just about anything: shopping, travel, keeping fit, gaming, entertainment and much more.
Staying ‘front of mind’ with customers
Ease of access
Data capture
Communication
Before planning to proceed, you need to answer the following questions to make sure that you are not marrying the wrong idea, and the idea is worth investing time and effort.
Now is the time to do the most important part of your journey. Market research shows you the real demand or interest of the market; accordingly, you can modify your idea, and the research can give you a clear list of requirements that can help you prioritize the work. Here the question, of course, is how to do market research the right way? Check the step by step market research process here.
Once your idea list is ready, it’s time to put a shape to your idea- Wireframes. You can consider a wireframe as a blueprint of your application. It will display the design of your app and functionality. Also, it will help you understand the look and the work of the application. Mainly app wireframe gives articulation to the theory for the team to follow. Also, it helps developers as a reference or you can say as a guide book. If you need suggestions for building your app’s wireframe, here are some steps
1. BluePrint Structure
2. Design Sprint
3. Designing the App
Now we are going to help you make the right decision among all the platforms of mobile app development phases. Three options are available in the sector of development
1.Native App:
2.Cross-Platform App/ Hybrid App
3.HTML5 Web App
If your mobile app design passes the test of usability, it is time to give a proper structure to your dream project. This process covers the If your mobile app design passes the test of usability, it is time to give a proper structure to your dream project. This process covers the coding part and the actual realization of your application. The mobile app development stages incorporate multiple activities like establishing the appropriate development environment, developing different parts of the code, preliminary testing, and creating the mobile application that can be installed and tested.
One development project would require programming and configuring the development environment. Usually, there are three aspects of any app- back-end, APIs, and the app front-end. Development is usually done in stages and you can expect your developer to provide interim builds that you will be able to run on your device itself.
Running a code review process during development helps in making sure that there are no major bugs left at the end to solve. Here is our development process aligned with code review as part of everyday code.
1.Documentation Testing
2.Functional Testing
3.Usability Testing
4.UI (User Interface) Testing
5.Compatibility Testing
6.Performance Testing
7.Security Testing
8.Certification Testing
A beta version of any application can attract early adopters, which is an important step in taking your mobile app mainstream. Early adopters provide a lot of beneficial feedback about your application’s pros and cons. And their experience and rating can help you to understand the acceptance of the app and the demand as well. This type of word-of-mouth marketing for your mobile app will bolster its reputation, and help the admin to acquire even more users.
You have designed the structure, tested, and developed your application. Now it is time to launch it in the Google Play Store or Apple store.
After launching your mobile app, the next and crucial step is marketing it. If people don’t get to know about your app, then there is no chance of downloading it. To spread your app and convince people to explore it, consider making attractive and informative videos that can show your app’s functionality. And do not forget the potential of social media, use all digital platforms to reach every corner of the world. It will deliver people a glimpse of your app and highlight the key features that can simplify the need for life.
