AWS or Amazon Web Services is one of the most important services within the digital realm. You will need to re-invent, re-design, and re-upload huge chunks of data on a regular basis to ensure freshness on your website, blog or application. How do you manage and archive all this data and content?.The easiest, and also the safest, is perhaps cloud computing. Accessible from anywhere across the world, and with enhanced security against theft as well as corruption and crashes, cloud computing offers the flexibility of storing and accessing information, while also relieving you of the hassle of maintaining all your content over the years, as your website, blog or application evolved.
Cloud computing is an efficient way to do away with this chaos and confusion! A few clouds also give you the option of data analytics, which is immensely helpful in planning or revising your digital marketing and content strategy, as it gives you helpful insights about what your customer wants.
Although there are other cloud service providers in the market, Amazon boast some of the biggest business organizations such as Dow Jones, Comcast, Adobe, PBS as its clients. And the reason behind such success is the unique benefits that AWS offers.
Flexible and Customizable
Amazon Web Services provides services from dozens of data centers spread across availability zones (AZs) in regions across the world. An AZ is a location that contains multiple physical data centers. A region is a collection of AZs in geographic proximity connected by low-latency network links.
Amazon Simple Storage Service (S3) provides scalable object storage for data backup, collection and analytics. An IT professional stores data and files as S3 objects -- which can range up to 5 gigabytes (GB) -- inside S3 buckets to keep them organized. A business can save money with S3 through its Infrequent Access storage tier or by using Amazon Glacier for long-term cold storage.
The Amazon Relational Database Service -- which includes options for Oracle, SQL Server, PostgreSQL, MySQL, MariaDB and a proprietary high-performance database called Amazon Aurora -- provides a relational database management system for AWS users. AWS also offers managed NoSQL databases through Amazon DynamoDB.
AWS includes various tools and services designed to help users migrate applications, databases, servers and data onto its public cloud. The AWS Migration Hub provides a location to monitor and manage migrations from on premises to the cloud. Once in the cloud, EC2 Systems Manager helps an IT team configure on-premises servers and AWS instances.
An Amazon Virtual Private Cloud (Amazon VPC) gives an administrator control over a virtual network to use an isolated section of the AWS cloud. AWS automatically provisions new resources within a VPC for extra protection.
AWS messaging services provide core communication for users and applications. Amazon Simple Queue Service (SQS) is a managed message queue that sends, stores and receives messages between components of distributed applications to ensure that the parts of an application work as intended.
AWS also has a variety of services that enable the internet of things (IoT) deployments. The AWS IoT service provides a back-end platform to manage IoT devices and data ingestion to other AWS storage and database services. The AWS IoT Button provides hardware for limited IoT functionality and AWS Greengrass brings AWS compute capabilities to IoT devices.